‘Dangers of Diffing’ Campaign

Youth Information, Young Driver Education

Youth Information, KCYS is proudly collaborated with Transition Year students from Intermediate School Killorglin (ISK) on an important initiative aimed at improving road safety among young people. In Spring 2025, these students undertook extensive research, designed, and launched a creative campaign addressing the dangers of ‘diffing’—a reckless driving practice that poses significant risks to public safety.

As part of this project, the students produced an impactful awareness video, which can be viewed below. Their campaign is now being distributed to schools nationwide, reflecting their commitment to fostering safer roads for all. We’re incredibly proud of the young peoples’ creativity, teamwork, and commitment to making our roads safer for everyone.

About the Project

Throughout March 2025, Youth Information, KCYS facilitated four full-day sessions with Transition Year students to examine the realities of road safety and the shared responsibilities of all road users.

The programme commenced with an in-depth review of the rules of the road and the challenges faced daily by motorists, pedestrians, emergency services, and An Garda Síochána. Students benefited from an informative session delivered by Garda Brian and Garda Ronan of Killorglin Garda Station, who provided valuable insights into local road safety issues and the broader consequences of unsafe driving behaviours.

Additionally, the students heard from Damian Quigg, who offered a frontline perspective on road safety. Damian later invited the group to Killorglin Fire Station, where he and Seán conducted an official behind-the-scenes tour. These experiences provided students with a deeper understanding of the real-world impact of dangerous driving and the dedication of emergency responders.

The Campaign

Inspired by these engagements, the students developed a peer-led project focused on raising awareness about the dangers of ‘diffing’—an illegal and hazardous activity that frequently results in serious accidents on Irish roads. Through creativity and collaboration, they produced a compelling video campaign designed to discourage this behaviour and promote safer choices among young drivers.

This initiative exemplifies meaningful youth participation, empowering students to use their voices, influence their peers, and contribute to safer communities. We are proud that their work is now being shared nationally, amplifying their message across schools throughout Ireland.

Share our Poster, Save Lives

Help spread the message and make our roads safer. Click the link below to download the official campaign poster created by ISK Transition Year students. Share it in your school, community, or workplace to support this important youth-led initiative.